There are a lot of steps to starting and running a successful trucking company.
Thereupon, if you are new in the trucking industry you may find it to be a confusing process.
On the other side, we can see that a successful trucking company is the one that has a simple business organization.
That is to say, the key to running successful trucking companies lays in keeping things as simple and as easy as possible.
Further, in this article, you will have the chance to read few tips and tricks that will help you run a successful trucking company.
So, let’s take a look!
What Must You Know About The U.S. Trucking Industry?
The U.S. Trucking Industry is the backbone of the overall U.S. economy. As such, the trucking industry is in charge for the majority of freight movement on the highways.
Thereupon, the trucking industry exists for more than 100 years, and throughout all these years it has been affecting almost every business.
In fact, these days the Department of Transportation is registering more than 40.000 commercial driver’s licenses each month, which comes straight proportionally with the incorporation of new trucking companies.
Compliance and regulatory measures are becoming more and more important in the trucking industry. For that reason, if you want to run a successful trucking company you should get informed about all facts and figures connected to the U.S. trucking industry.
Marketing Ideas And Strategies For Running A Successful Trucking Company
Marketing ideas and strategies are the core part of every business.
Hence, marketing ideas and strategies in the trucking industry are composed of great marketing plans. These great marketing plans will help you run a successful trucking company.
Yet, there are several approaches to marketing ideas and strategies that one in the trucking industry can take. Regardless which approach you will choose, I strongly believe that it will help your way of making an impeccable trucking service marketing plan.
But, who should be involved in the marketing ideas and strategies?
As my experience says, if you want to run a successful trucking company, you should involve each of your employees in the marketing strategy for your trucking company. The responsibility of the marketing should never be left only to the sales and marketing executives.
Here are few marketing strategies that you can take the advantage of:
- Get informed about seminars, expos as well as business fairs connected with the trucking industry. Once you find the perfect event, attend it because it will bring you numerous benefits and at the same time will help you run a successful trucking company;
- As well, you can start by listing your trucking company on yellow pages;
- In addition, you can as well stay prompt in bidding for contracts;
- Yet, introducing your trucking company via introductory letters altogether with your brochure is yet one more marketing strategy that will help your way in running a successful trucking company;
- Also, you can advertise your trucking business in newspapers, TV stations, radio stations as well as in haulage magazines;
All in all, running a successful trucking company can mean creating a system that will provide commissions and bonuses as a motivation to your employees. By doing so, each employee will be motivated to give their best and to provide exceptional load transportation services.
As well, the more types of truck driving jobs your trucking company will provide, the more successful it will be.
A Successful Trucking Company Requires Impeccable Business Plan
As I mentioned before the marketing ideas and strategies can lead you to run a successful trucking company, but an impeccable business plan can add up more success to your business.
Yet, on the other hand, making an impeccable business plan is not as easy as it sounds. Quite the opposite, it requires a lot of thinking, researches about the trucking industry as well as dedication.
On the positive side, nowadays there is a specially designed software that can make it easier for you. Thanks to this specially designed software that helps writing business plans the trucking company leaders can run a successful trucking company.
Nevertheless, let me go straight to the point. If you want to run a successful trucking company in the U.S. trucking industry, then you should have an impeccable business plan in place.
The business plan can be seen as well as a blue print required to run a successful trucking company.
Once you make a business plan for your trucking company, you will use it for managing your trucking company in the best way possible.
Afterward, there are few key points that each successful trucking company can cover in their business plan.
Thereupon, these are the key components that each successful trucking company should have included in their business plan:
- Employment Policy;
- SWOT analysis;
- Competitive analysis;
- Marketing and sales analysis;
- Pricing and costing;
- Financial projection;
- Business structure;
- Executive summary and company’s descriptions;
- Mission statement altogether with a company’s vision statement;
- Location of your trucking company;
Compliance With the Rules And Regulations
All rules and regulations in the U.S. trucking industry are provided by the United States Department of Transportation USDOT, the Federal Highway Administration FHWA, and the Federal Motor Carrier Safety Administration FMCSA.
Thereupon, staying compliant with all the rules and regulations is a must if you want to run a successful trucking company. In that point of view, you should provide continual training to all truck drivers in your team. Truck drivers should adhere to the regulations and safety rules!
Yet, what you as a leader of a trucking company should do, is to estimate the overall activity of your truck drivers and trucks. In order for you to make a good strategy for the training (that you will have to provide to your truck drivers) you will have to determine whether your truckers are going to operate mostly over-the-road and internationally, or they will operate locally.